AI Shopping Assistant
An expert on hand,
for every shopper who asks.
A shopper asks in their own words and gets a clear, helpful answer — with the right products from your catalogue, never invented ones. It drops onto any storefront, matches your brand automatically, and is answered by advanced AI on Google Cloud.
Live in production on Google Cloud · Part of THG Ingenuity's commerce platform
By
How it works
From question to the right product, in one chat.
No menus to dig through, no search guesswork. Your shopper just asks — and gets a clear answer with the products that actually fit, right where they’re deciding to buy.
They just ask.
A shopper types what they’re after — or taps a suggested question — right on your storefront. Nothing to install, no account to create.
The assistant answers.
It searches your live catalogue and weighs the options like a knowledgeable advisor, replying with a short, helpful answer and the products that genuinely fit — never invented ones.
They buy with confidence.
An informed shopper decides faster. The assistant points them to the right product page to add it themselves — it never touches the basket.
Why teams choose it
Everything to launch. Nothing to maintain.
Easy to launch, invisible by default to your brand, grounded only in your real catalogue, and a transparent AI underneath — an expert shopping conversation with no rebuild and nothing for your team to maintain.
Live in days, not quarters.
One lightweight snippet and you’re live — no rebuild, no heavy lift for your engineers. Your team drops it in; we host, run, and scale it for you.
It looks like you built it.
Your colours, your voice, your assistant’s name and avatar — rendered in its own isolated layer so nothing clashes. It reads as part of your site, never a bolted-on third-party chatbot.
Grounded in your real catalogue.
It only ever recommends products you actually sell, with live prices and stock — and it will not invent names, SKUs, or links. If it isn’t in your catalogue, it isn’t in the answer.
An expert, not a black box.
A Vertex AI agent on Google Cloud understands intent, searches your catalogue, checks real product details, and streams a concise, on-brand reply — remembering the conversation as it goes.
How the AI works
Five steps from a question to a grounded answer.
Every reply runs the same disciplined loop — understand, search, verify, answer, remember — so recommendations stay accurate, on-brand, and rooted in what you actually sell.
Understand
Reads the shopper’s intent and the page they’re on to grasp what they really need.
Search
Queries your live catalogue across categories in parallel — keyword-precise, never guessed.
Verify
Pulls real product details, prices, and stock so it never recommends what’s unavailable.
Answer
Streams a short, on-brand reply with the products that fit — and only links your own pages.
Remember
Keeps the conversation’s context so follow-ups feel like one continuous chat.
Tuned to each retailer — its voice, catalogue, and guardrails are configured per storefront.
How the AI worksOn brand
Invisible by default. Unmistakably yours.
Set your colour, your assistant’s name and avatar, the way it greets people — or hand us the details and we’ll dial it in. The widget fades to zero so it reads as part of your storefront, never a third-party chatbot.
- Your colour, your assistant’s name, avatar, and greeting — all yours to set.
- Speaks in your brand’s voice, tuned per storefront — never a generic bot.
- Renders in its own isolated layer, so your styles and ours never collide.
- Looks native from day one — no design debt, no bolted-on-chatbot feel.
Your default
Cornered to match
Outlined to match
Same assistant. Three storefronts.
Trust & safety
It speaks for your brand — so it never makes things up.
Every recommendation is grounded in your real catalogue, the assistant stays on-topic and on-brand, and anything a shopper uploads is checked and moderated before it’s ever processed.
Grounded only in your catalogue — it never invents product names, prices, SKUs, or links.
Stays on topic and in your brand’s voice — it politely declines off-topic prompts and won’t be talked into another persona.
Anything a shopper uploads is validated and moderated for safety before it’s ever processed.
Each storefront is fully isolated — sessions, keys, and conversations never bleed across brands.
Trusted by leading retailers.
Live in production on Google Cloud, delivered as a fully managed service, and backed by THG Ingenuity’s commerce platform.
Give every shopper an expert to ask.
See it answering on your own catalogue, or talk to us about a tailored rollout for your storefront.
· Part of THG Ingenuity’s commerce platform