Shopping Assistant

Shopping Assistant gives every shopper an expert to ask. A shopper types what they’re after in their own words and gets a clear, helpful answer — with the right products from your catalogue, never invented ones. It drops onto any storefront, matches your brand, and is answered by a Vertex AI agent on Google Cloud.

Note

The Shopping Assistant is a fully managed service. Your THG Ingenuity contact provisions a per-storefront key and gives you the embed snippet — there is no backend for your team to run or host.

Grounded answers

Recommends only products you actually sell, with live prices and stock. It will not invent names, SKUs, or links.

Conversational

Multi-turn with memory — follow-up questions feel like one continuous chat.

On brand

Your colour, your assistant’s name, avatar, and greeting. It speaks in your brand’s voice, tuned per storefront.

Safe by design

Stays on-topic, declines off-topic prompts, and moderates anything a shopper uploads before it’s processed.

Start here

Getting Started Add the assistant to your storefront with a single snippet.

How it works The understand → search → verify → answer → remember loop.

Theming Match the assistant to your brand — colour, name, avatar, greeting.

Trust & safety Grounding, moderation, and per-storefront isolation.

Looking for the other product? See the Virtual Try-On docs, or head back to Agentic Commerce.